In fact, research shows that websites with clear CTAs can increase conversions by up to 300%. Yep, that much.
Your mission? Make the decision to click as smooth and irresistible as possible.
1. Colour: More Than Just Pretty Paint
Colour isn’t just about aesthetics; it’s psychology. Colours tap into emotions, and the right one can make users stop scrolling and start clicking.
What Colours Work Best?
- Red: Bold, urgent, and impossible to ignore. Great for sales.
- Green: Trustworthy and action-oriented. Think of "Go" at a traffic light.
- Blue: Calm and secure. Perfect for financial services or SaaS.
- Orange/Yellow: Energetic and friendly. Ideal for non-committal CTAs like "Learn More."
Pro Tip: Contrast is king. If your button blends into the background, it might as well not exist.
2. Button Copy: Say Something Worth Clicking
Your CTA text isn’t just decoration—it’s persuasion in action. If your button says "Submit," you're already losing.
Best Practices for Copywriting:
- Use action-driven verbs: “Get,” “Start,” “Try.”
- Create urgency: “Grab It Before It's Gone” beats “Click Here.”
- Be specific: “Get My Free eBook” > “Download Now.”
Examples That Work:
- "Get Your Free Trial"
- "Start My Wellness Journey"
- "Yes, I Want Better Coffee"
Pro Tip: Write from the user’s perspective. What’s in it for them?
3. Size & Shape: Bigger (and Friendlier) Is Better
Size matters when it comes to buttons. If users have to squint or struggle to tap, you’ve got a problem.
Best Practices:
Make it big enough: But not obnoxious.
Add padding: Give users a decent click target.
Rounded corners: More approachable than harsh rectangles.
For Mobile: Aim for touch-friendly buttons at least 48x48 pixels.
4. Placement: Location, Location, Location
A button that’s out of sight is out of mind. Where you put your CTA matters just as much as how it looks.
Where to Place Your CTAs:
Above the fold: The first thing users see.
At decision points: Below product descriptions or at the end of blog posts.
Sticky buttons: Keep them visible as users scroll.
Pro Tip: Test different placements. Sometimes "right in your face" works, but subtlety has its moments.
5. Visual Cues: Show Them Where to Look
Sometimes, users need a nudge. Visual cues can direct their attention right where you want it—your CTA.
Effective Techniques:
Arrows pointing toward the button
Strategic whitespace around the button
People in images looking at the button
Pro Tip: Don't clutter. A button surrounded by chaos won’t get noticed.
6. Microinteractions: Add a Bit of Magic
A little animation goes a long way. Subtle hover effects or button presses make your CTAs feel interactive and satisfying.
Ideas for Microinteractions:
Colour changes on hover
Slight scaling for emphasis
Loading indicators after clicks
Pro Tip: Keep it simple—no Vegas-style flashing lights.
7. Psychological Triggers: Tap Into Human Instincts
Understanding how people think can give your CTAs an edge.
Psychology Hacks:
Scarcity: “Only 3 Left in Stock!”
Social Proof: “Join 10,000 Happy Customers”
FOMO: “Don’t Miss Out—Limited Spots Available.”
Personalisation: “Start Your Journey, Mark.”
Pro Tip: Speak to real desires, not generic fluff.
8. A/B Testing: The Science of Better Clicks
Even the best CTAs can be improved. A/B testing lets you experiment with different designs, copy, and placements to see what works best.
What to Test:
- Colour
- Text variations
- Placement
- Size and shape
Pro Tip: Test one element at a time for meaningful results.
Real-World CTA Wins
Netflix
Button Text: "Join Free for a Month"
Why It Works: Removes commitment anxiety.
Dropbox
Button Text: "Sign Up for Free"
Why It Works: Simple, clear, and action-driven.
Common CTA Mistakes (Don’t Do These)
- Vague text: "Click Here" is lazy.
- Poor contrast: Make it pop, not blend.
- Too many CTAs: Don’t confuse your users.
- Ignoring mobile: Always design for thumbs.
Crafting CTAs That Convert
Creating high-converting CTAs isn’t about guesswork. It’s about understanding user behaviour, leveraging psychology, and testing relentlessly.
Get the colour right, nail the copy, and put your button where it counts. Do that, and you’ll see more clicks, more conversions, and happier users.
Now go forth and craft buttons worth clicking.